I'm Always Learning.
I’m not always right and I don’t try to be the smartest person in the room. I ask for opinions and critiques regularly. I take in information and take opportunities to learn and explore. I listen to podcasts, I’m on Medium almost daily, and always look for ways to improve.


Growth is VITAL
I like to figure out what it is each co-worker really wants and where they excel. I believe in nurturing talent and coaching deficiencies. But above all else, helping the members of my team is my top priority.



Fail Quickly, Learn, and Move On
It's a guarantee that you will run into a deadend on any path in a project. That's fine; it's the only true path to learning! Being able to examine the fault, being reflective on the failure and seeing a better solution is the absolute best path to better design. NEVER be afraid to fail!
Collaboration is Your Friend
It’s a truth we have to accept and it works better for us if we embrace it. If a Product Manager hands you a sketch, run with it. If a developer starts drawing on the whiteboard, get excited. These are all opportunities to align and find a solution quicker. And seriously, it kind of kicks ass if they’re thinking about the design at all.
Be a Bridge, Not an Obstacle
Alot of my job is to translate abstract ideas and concepts to people who do not work on that level. I love being the conduit in this sort of situation because once the information is translated into a relatable format, that's when ideas and excitment between to previously unalligned teams suddenly happen. What seemed imaginary or unreal is now solid. Information is useless if it is not shared.
Observe Everything (and figure out what you can)
Discovery doesn’t always need to be user interviews. It can include feedback from customer-facing groups, identify gaps in our product’s current experience, or taking time to see if our competitor’s are solving a similar issue. What doesn’t work? Use your own life experiences as a start.



Clifton Strengths - My Top 5 Strengths
1. Ideation
People exceptionally talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena. You are fascinated by ideas. What is an idea? An idea is a concept, the best explanation of the most events. You are delighted when you discover, beneath the complex surface, an elegantly simple concept to explain why things are the way they are.

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2. Restorative
People exceptionally talented in the Restorative theme are adept at dealing with problems. They are good at figuring out what is wrong and resolving it. You love to solve problems. Whereas some are dismayed when they encounter yet another breakdown, you can be energized by it. You enjoy the challenge of analyzing the symptoms, identifying what is wrong, and finding the solution.

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3. Learner
People exceptionally talented in the Learner theme have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites them. You love to learn. The subject matter that interests you most will be determined by your other themes and experiences, but whatever the subject, you will always be drawn to the process of learning.

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4. Context
People exceptionally talented in the Context theme enjoy thinking about the past. They understand the present by researching its history. You look back. You look back because that is where the answers lie. You look back to understand the present. From your vantage point the present is unstable, a confusing clamor of competing voices. It is only by casting your mind back to an earlier time, a time when the plans were being drawn up, that the present regains its stability.

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5. Connectedness
People exceptionally talented in the Connectedness theme have faith in the links among all things. They believe there are few coincidences and that almost every event has meaning. Things happen for a reason. You are sure of it. You are sure of it because in your soul you know that we are all connected. Yes, we are individuals, responsible for our own judgments and in possession of our own free will, but nonetheless we are part of something larger.

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Contact Me
Hey, feel free to drop me a message!

Fredd Gorham
UI/UX Designer/Developer